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100% Online
Low Cost
Complete in 10 Months
Less debt, more career opportunity. Graduate programs from UTRGV are some of the most affordable in the U.S.
With fast-paced, 7-week mini semesters, you'll be able to earn your degree in as few as 10 months.
Learn from anywhere in the world at any time of day that is convenient for you. Fully online equals flexible.
"It was very good with my work and time management. Completing my degree online while maintaining a work/life balance really worked out for me."
Melissa Ipina
Online Master's Graduate
We believe in opportunity.
Artificial intelligence and data analytics are transforming the marketing landscape at a pace we’ve never seen before. AI isn't just a buzzword anymore; it's driving how companies predict trends, personalize customer experiences, and optimize campaigns. Marketing strategies are shifting from instinct to insight, where data-driven decisions shape every successful campaign. Staying ahead means embracing these tools to understand audiences on a deeper level and deliver results that resonate.
Prepare for Success with AI and Data-Driven Marketing
Branding: Learn how to craft branding strategies that give companies a competitive edge. This course covers creating memorable brand identities, building brand equity, and integrating social and environmental responsibility through case studies and projects.
AI-Powered Marketing: Explore how AI can transform marketing. This course combines theory with hands-on learning to craft personalized content, segment audiences, predict behavior, and optimize campaigns, while focusing on ethical AI use.
Data Visualization: Learn data visualization and dashboarding to support decision-making. This course covers best practices, SQL data retrieval, and dashboard design using Tableau, with hands-on experience transferable to other tools.
Social Media in Business: Understand how social media has changed business communication. This course teaches strategic communication using social media, mobile commerce, and consumer interactions, combining theory with practical strategies for effective marketing.
The Master of Science in Marketing at UTRGV prepares marketers to thrive in this new reality. With courses like AI-Powered Marketing, Data Visualization, and Social Media Strategy, the program provides hands-on experience in using advanced tools and technologies that define today’s marketing. Learn to leverage AI and data to anticipate audience needs, craft impactful campaigns, and lead in an industry that’s constantly evolving. If you’re ready to future-proof your career, this program is the gateway to becoming a modern marketing leader.
Start on the path to a better career today.
Best Bang for the Buck in the South
Washington Monthly 2019
2
nd
Social mobility in Texas
U.S. News & World Report 2019
1
1
31,000
65
56
1,468
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Faculty
Degrees
Graduate
Undergraduate
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Fill out the form below to learn more about our M.Ed. in Educational Technology. You'll receive helpful information, including tips for applying, career outlook, and admission requirements.
The Future Of Marketing is Powered By Data And AI
MS in Marketing
st
st
100% Online
Low Cost
Complete in 10 Months
Less debt, more career opportunity. Graduate programs from UTRGV are some of the most affordable in the U.S.
With fast-paced, 7-week mini semesters, you'll be able to earn your degree in as few as 10 months.
Learn from anywhere in the world at any time of day that is convenient for you. Fully online equals flexible.
MS in Marketing
We Bring Offline Expertise into Online Delivery
Prepare for Success with AI and Data-Driven Marketing
100% Online
"It was very good with my work and time management. Completing my degree online while maintaining a work/life balance really worked out for me. "
Christopher Niemann
Tech Lead, Training Development and Services Johnson Space Center
"The Educational Technology degree gave me some of the grounding, tools, and techniques to help me develop our space flight operations training and a worldview on how to approach education in the modern era."
Melissa Ipina
Online Master's Graduate
Affordable Education Is Within Reach
Cost per Credit
Credits in Program
Estimated Total Tuition
$472
$14,166*
30
Scholarships and financial aid may be available.
About UTRGV
Best Bang for the Buck in the South
Washington Monthly 2019
2
nd
Social mobility in Texas
U.S. News & World Report 2019
1
1
Least student debt in the nation for public institutions
U.S. News & World Report 2020
st
st
Program Voices
We make it possible
Artificial intelligence and data analytics are transforming the marketing landscape at a pace we’ve never seen before. AI is not just a buzzword; it's driving how companies predict trends, personalize customer experiences, and optimize campaigns. Marketing strategies are shifting from instinct to insight, where data-driven decisions shape every successful campaign. Staying ahead means embracing these tools to understand audiences on a deeper level and deliver results that resonate.
Least student debt in the nation for public institutions
U.S. News & World Report 2020
Branding: Learn how to craft branding strategies that give companies a competitive edge. This course covers creating memorable brand identities, building brand equity, and integrating social and environmental responsibility through case studies and projects.
AI-Powered Marketing: Explore how AI can transform marketing. This course combines theory with hands-on learning to craft personalized content, segment audiences, predict behavior, and optimize campaigns, while focusing on ethical AI use.
Data Visualization: Learn data visualization and dashboarding to support decision-making. This course covers best practices, SQL data retrieval, and dashboard design using Tableau, with hands-on experience transferable to other tools.
Social Media in Business: Understand how social media has changed business communication. This course teaches strategic communication using social media, mobile commerce, and consumer interactions, combining theory with practical strategies for effective marketing.
"The Educational Technology degree gave me some of the grounding, tools, and techniques to help me develop our space flight operations training and a worldview on how to approach education in the modern era."
Christopher Niemann
Tech Lead, Training Development and Services Johnson Space Center
The course focuses on the study of research processes using quantitative, qualitative, and mixed methods approaches to formulate problem statements, research questions and hypotheses, and appropriate research designs.
This course is designed to examine basic organizational theories and models of leadership and management. It emphasizes shared leadership in professional organizations, communication skills, systems thinking, and organizational change. Practical applications in higher educational settings will be made.
This course focuses on current issues facing Hispanic Serving Institutions (HSIs). Students will demonstrate an understanding of the theoretical basis for higher education's current issues. They will conduct research related to current problems and practices impacting college students in HSIs. Some areas of study may be student development, diversity and access, demographic trends, multiculturalism, leadership and governance, and community colleges.
This course is designed to prepare students to meet ethical challenges in modern educational institutions, businesses, and nonprofit organizations. This course will address moral issues at every organizational level--personal, interpersonal, group, and system-wide. This course covers a variety of topics such as identifying personal mission and values; developing character; faith in the workplace; ethical perspectives; moral reasoning and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; creating an ethical organizational climate; and global corporate social responsibility.
This course is designed to prepare students to meet ethical challenges in modern educational institutions, businesses, and nonprofit organizations. This course will address moral issues at every organizational level--personal, interpersonal, group, and system-wide. This course covers a variety of topics such as identifying personal mission and values; developing character; faith in the workplace; ethical perspectives; moral reasoning and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; creating an ethical organizational climate; and global corporate social responsibility.
This course offers a comprehensive introduction to the field of student affairs and its role within the context of higher education. Content covered in this course will help introduce students to the nature of student affairs as a field of study and a profession, major functional areas within student affairs, and help students become familiar with the professional competencies required for good student affairs practice. This course will examine organizational structures, leadership, and management processes associated with college and university student affairs administration.
This course is designed for students to develop an understanding of the educational and public policy issues that promote and/or hinder access to higher education with a particular focus on Hispanic Serving Institutions. This course will attempt to develop a complex, comprehensive understanding of access and equity in higher education.
This course is designed to help leaders align talent development strategy with universities' missions, focusing on coaching practices, developing and managing talent, and developing talent systems at the system, department, and individual levels. This course will have an institutionally guided project sponsored by the students' sponsoring higher education institutions.
This course will introduce students to important concepts, theories, and fiscal practices of higher education budget and finance. This course will review the primary political, economic, and social issues influencing higher education finance, examine revenue streams and expenditure patterns, survey tuition and financial aid policies, help students develop the ability to examine and analyze financial information and assess the budget as an instrument of strategic planning, resource allocation, and control.
This course is designed to provide exploratory experiences for students in different functional areas of higher education, such as student affairs, business affairs, academic affairs, or institutional development. This supervised field experience will provide exposure to different functional areas and will allow the student to gain perspective on the breadth and depth of the division.
"The assistance provided by the professors was really great. Through everything, there was that helping hand, that push, that motivation that keeps your spirit alive to finish the program."
Richard Lopez, UTRGV Alumni
Why UTRGV?
Ranked #1 in Texas for Best Value by Wall Street Journal in 2024.
Ranked #1 University in Texas by Washington Monthly in 2024.
Ranked #1 in Texas for social mobility by U.S. News and World Report in 2023.
Affordable Graduate Education Is Within Reach
Cost per Credit
Credits in Program
Estimated Total Tuition
$472
$14,166*
30
Scholarships and financial aid may be available.
We believe in opportunity.
Start on the path to a better career today.
Where can a career in Marketing take me?
Marketing Analyst
Digital Strategist
Director of Marketing
Product Marketing Manager
AI/ML Enablement Content Writer
AI Content Marketing Specialist
Marketing Manager*
SEO Specialist
MS in Marketing graduates at UTRGV may pursue careers in the following areas. This degree opens up many exciting opportunities for you in marketing leadership and data-driven roles; these are just a few examples.
$157,620
Salary Potential*
The Master of Science in Marketing at UTRGV prepares marketers to thrive in this new reality. With courses like AI-Powered Marketing, Data Visualization, and Social Media Strategy, the program provides hands-on experience in using advanced tools and technologies that define today’s marketing. Learn to leverage AI and data to anticipate audience needs, craft impactful campaigns, and lead in an industry that’s constantly evolving. If you’re ready to future-proof your career, this program is the gateway to becoming a modern marketing leader.
*We estimate that tuition and fees will total no more than the rates shown above; however, rates are subject to change.
*We estimate that tuition and fees will total no more than the rates shown above; however, rates are subject to change.