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100% Online
Low Cost
Complete in 1 Year
Less debt, more career opportunity. Graduate programs from UTRGV are some of the most affordable in the U.S.
With fast-paced, 7-week mini semesters, you'll be able to earn your degree in as few as 12 months.
Learn from anywhere in the world at any time of day that is convenient for you. Fully online equals flexible.
Start on the path to a better career today.
Fill out the form below to learn more about this graduate program. You'll receive helpful information, including tips for applying, career outlook, and admission requirements.
Cost per Credit
Credits in Program
Estimated Total Tuition
$472
$15,583
33
Scholarships and financial aid may be available.
Start on the path to a better career today.
100% Online
Low Cost
Complete in 1 Year
Less debt, more career opportunity. Graduate programs from UTRGV are some of the most affordable in the U.S.
With fast-paced, 7-week mini semesters, you'll be able to earn your degree in as few as 12 months.
Learn from anywhere in the world at any time of day that is convenient for you. Fully online equals flexible.
We make it possible
Data drives every decision and organizations need professionals who can turn raw data into smart, strategic action. UTRGV’s MS in Business Analytics and Artificial Intelligence is a fully online program that prepares you to analyze complex datasets, apply machine learning models, and use AI-powered tools to solve real business problems. You’ll gain hands-on experience with leading software tools like Python, R, SQL, and Tableau, while learning to interpret data through statistical analysis, predictive modeling, and data visualization. The program focuses on practical application and decision-making across a wide range of industries—from healthcare and finance to marketing and logistics.
*We estimate that tuition and fees will total no more than the rates shown above; however, rates are subject to change.
Data drives every decision and organizations need professionals who can turn raw data into smart, strategic action. UTRGV’s MS in Business Analytics and Artificial Intelligence is a fully online program that prepares you to analyze complex datasets, apply machine learning models, and use AI-powered tools to solve real business problems. You’ll gain hands-on experience with leading software tools like Python, R, SQL, and Tableau, while learning to interpret data through statistical analysis, predictive modeling, and data visualization. The program focuses on practical application and decision-making across a wide range of industries—from healthcare and finance to marketing and logistics.
Marketing Analytics :
Data-Driven Campaigns: Learn to leverage customer data, segmentation models, and marketing KPIs to design high-impact campaigns that drive ROI.
AI-Powered Insights: Use tools like Python, Tableau, and AI platforms to analyze consumer behavior, forecast trends, and personalize marketing strategies at scale.
Healthcare Analytics:
Optimizing Health Systems: Apply analytics to improve patient outcomes, reduce costs, and streamline healthcare operations across clinical and administrative systems.
Evidence-Based Decisions: Use data models and visualization tools to identify patterns, support policy, and drive measurable change in public and private healthcare organizations.
With this degree, you’ll be prepared for roles like: Data Analyst, AI Strategist, Business Intelligence Analyst, Machine Learning Specialist, Data Science Consultant. This program is designed with flexibility in mind. You can earn your degree 100% online—on your schedule—while working full time. And because it’s offered by the Robert C. Vackar College of Business and Entrepreneurship, you’ll benefit from a program that is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held only by top business schools worldwide.
Marketing Analytics :
Data-Driven Campaigns: Learn to leverage customer data, segmentation models, and marketing KPIs to design high-impact campaigns that drive ROI.
AI-Powered Insights: Use tools like Python, Tableau, and AI platforms to analyze consumer behavior, forecast trends, and personalize marketing strategies at scale.
Healthcare Analytics:
Optimizing Health Systems: Apply analytics to improve patient outcomes, reduce costs, and streamline healthcare operations across clinical and administrative systems.
Evidence-Based Decisions: Use data models and visualization tools to identify patterns, support policy, and drive measurable change in public and private healthcare organizations.
"The assistance provided by the professors was really great. Through everything, there was that helping hand, that push, that motivation that keeps your spirit alive to finish the program."
Richard Lopez, UTRGV Alumni
Why UTRGV?
Ranked #1 in Texas for Best Value by Wall Street Journal in 2024.
Ranked #1 University in Texas by Washington Monthly in 2023, 2024, and 2025.
Ranked #1 in Texas for social mobility by U.S. News and World Report in 2023
Ranked #1 among Texas public schools for value by DegreeChoices.com in 2023
Cost per Credit
Credits in Program
Estimated Total Tuition
$472
$15,583*
33
Scholarships and financial aid may be available.
Graduate Select Scholarship
$1,000
*We estimate that tuition and fees will total no more than the rates shown above; however, rates are subject to change.
The course focuses on the study of research processes using quantitative, qualitative, and mixed methods approaches to formulate problem statements, research questions and hypotheses, and appropriate research designs.
This course is designed to examine basic organizational theories and models of leadership and management. It emphasizes shared leadership in professional organizations, communication skills, systems thinking, and organizational change. Practical applications in higher educational settings will be made.
This course focuses on current issues facing Hispanic Serving Institutions (HSIs). Students will demonstrate an understanding of the theoretical basis for higher education's current issues. They will conduct research related to current problems and practices impacting college students in HSIs. Some areas of study may be student development, diversity and access, demographic trends, multiculturalism, leadership and governance, and community colleges.
This course is designed to prepare students to meet ethical challenges in modern educational institutions, businesses, and nonprofit organizations. This course will address moral issues at every organizational level--personal, interpersonal, group, and system-wide. This course covers a variety of topics such as identifying personal mission and values; developing character; faith in the workplace; ethical perspectives; moral reasoning and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; creating an ethical organizational climate; and global corporate social responsibility.
This course is designed to prepare students to meet ethical challenges in modern educational institutions, businesses, and nonprofit organizations. This course will address moral issues at every organizational level--personal, interpersonal, group, and system-wide. This course covers a variety of topics such as identifying personal mission and values; developing character; faith in the workplace; ethical perspectives; moral reasoning and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; creating an ethical organizational climate; and global corporate social responsibility.
This course offers a comprehensive introduction to the field of student affairs and its role within the context of higher education. Content covered in this course will help introduce students to the nature of student affairs as a field of study and a profession, major functional areas within student affairs, and help students become familiar with the professional competencies required for good student affairs practice. This course will examine organizational structures, leadership, and management processes associated with college and university student affairs administration.
This course is designed for students to develop an understanding of the educational and public policy issues that promote and/or hinder access to higher education with a particular focus on Hispanic Serving Institutions. This course will attempt to develop a complex, comprehensive understanding of access and equity in higher education.
This course is designed to help leaders align talent development strategy with universities' missions, focusing on coaching practices, developing and managing talent, and developing talent systems at the system, department, and individual levels. This course will have an institutionally guided project sponsored by the students' sponsoring higher education institutions.
This course will introduce students to important concepts, theories, and fiscal practices of higher education budget and finance. This course will review the primary political, economic, and social issues influencing higher education finance, examine revenue streams and expenditure patterns, survey tuition and financial aid policies, help students develop the ability to examine and analyze financial information and assess the budget as an instrument of strategic planning, resource allocation, and control.
This course is designed to provide exploratory experiences for students in different functional areas of higher education, such as student affairs, business affairs, academic affairs, or institutional development. This supervised field experience will provide exposure to different functional areas and will allow the student to gain perspective on the breadth and depth of the division.
Marketing Data Analyst
Healthcare Data Analyst
Business Intelligence Analyst
Data Scientist
AI Strategist
Market Research Analyst
Operations Analyst
Data Analytics Consultant
Digital Marketing Analyst
With a Master of Science in Business Analytics and Artificial Intelligence from UTRGV, you’ll gain the technical expertise and strategic mindset to thrive in a wide range of data-driven roles. Whether you specialize in marketing or healthcare analytics or pursue a general analytics path this degree prepares you to lead in industries where insight fuels innovation. Below are some career possibilites:
Salary Potential*
The Top 31
Online Master’s in Business Analytics Degree Programs of 2023 by www.intelligent.com
Ranked #2
in TechGuide’s 2025 list of the Most Affordable Online Master's in Business Analytics Programs
Ranked #16
Best Online Business Analytics Programs by
mastersofbusinessanalytics.com